3,5%
Online shopping
Online purchases of fresh fruits and vegetables increased to 3.5% versus the 2.6% recorded in the 2019 period.
North America
Our citrus fruits – kiwi, persimmon and blueberries – are present in the American market, being highly demanded products. Although fruit and vegetable snacks are less relevant than in other parts of the world, fresh ones have grown rapidly in this part of the world.
Our market in North America
The trend has been to consume less meat and more fruits and vegetables since the beginning of the pandemic. Along with this, consumers prefer local and more sustainable products. In the United States, only 4% of consumers say they have bought fresh products online in the last 6 months, however, 60% of them buy fruits.
Some numbers
66%
Annual spending increase
The consumption of fruits and vegetables had an increase of 66% compared to 2015, with a projection to the year 2030.
10,4%
Ready to eat
The increase in “Ready-to-eat” fruits registered a significant increase in consumption between 2016 and 2017.