Europe

Europe

Europe has increased the consumption of fruit as a snack, preferring healthier alternatives. The growth of food sales via e-commerce is around 7 to 8% in countries such as France and the United Kingdom, but well below the growth in Asia, which reaches 52%.

Our market in Europa
Our market in Europa

Only in the UK, the increase in fruit consumption was 17% from March to May 2020. Annual spending is expected to increase by 74% between 2015 and 2030. On the other hand, and following the line of sustainability, 73% of people expect to minimize the use of packaging, 50% are willing to pay more for biodegradable packaging and 43% of UK consumers choose the supermarket based on its degree of environmental sustainability.

Some numbers

Annual expenditure
6%
Annual expenditure
This percentage of growth in annual spending on fruits and vegetables is estimated.
Less packaging
73%
Less packaging
73% of people are expected to minimize packaging.
Sustainability is paid for
50%
Sustainability is paid for
50 percent of people are willing to pay more for biodegradable packaging.
Sustainable market
43%
Sustainable market
People choose a supermarket based on sustainability. Reaching 43% of consumers.
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